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Chloe is a graphic and (sometimes) type designer living in Brooklyn, NYC. She values curiosity, sincerity, and a good sense of humor. She believes that good design is always artful and often weird. She is the proud mom of a lucky black cat. /ᐠ｡ꞈ｡ᐟ\


Send mail to:
chloefarlow(at)gmail.com

heywell

Produced at Franklyn
Creative direction by Michael Freimuth + Chris Guerrero
heywell is a line of adaptogenic sparkling waters with a focus on celebrating ‘wellness’ for all that it truly is—messy but joyful, looks-different-on-everybody, and sometimes just a little bit weird. Hoping to distinguish themselves in an already rapidly growing category, heywell came to Franklyn for a brand identity that could walk the talk.

We built an identity system centered around a distinctive set of delightfully lively illustrations, communicating joy & deliciousness with a balance of functionality & a down-to-earth tone of voice.

Check them out here!